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You've no double seen Internet marketing that uses blogs to drive traffic to a Web site. Many bloggers use Google AdSense as a way to make money through their blogs, and many businesses that just happen to publish a blog have discovered a new source of revenue. If you already use GoogleAdWords as part of your strategic Internet marketing, create content that's complementary but not competitive with a related site. Advertising on complementary sites is a proven Internet marketing tool. If you can get your AdWords touting your cellular phone plans and free advice on choosing the right plan placed on a wireless phone blog site, you've just made use of a valuable Internet marketing strategy that will make your AdWords more visible and ensure more clickthroughs/conversion rates. In Web marketing, content really is king.
|Jennifer Mathes, Ph.D.|