Pay Per Click Affiliate Programs Tips

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What are Internet Affiliate Programs?

Pay-Per-Sale Marketing Partnerships.

Affiliate or associate programs are pay-per-sale marketing programs based on the concept of revenue sharing. Companies selling products or services online give “affiliates” a cut of their profits (a share in their revenue) as a commission on any sales generated from the new customers they introduce to the partner site. Internet affiliate programs are popular with both companies looking to increase sales and web sites wanting to generate extra income. Affiliates help the merchant by exposing the merchant's products/services to visitors of their web site through careful placement of banner and links.

What are the Advantages of a Pay Per Click Affiliate Program?

Its Quick, and Easy.

A pay per click affiliate program enables you to add targeted customers to your web traffic, without requiring a lot of work or technical know-how on your part. Implementation is quick - it only takes a few minutes to attract targeted traffic to your website. Because no changes are needed to your site's content, and the process requires no specialized knowledge, you only need to know the keywords that will attract your most desirable customers. All you need is a willingness to pay to bring new, targeted customers to your website.

What Pitfalls Should I Avoid as I Embark on a Pay Per Click Affiliate Program?

Don't Pay Too Much If You're Getting Too Little.

There are a few dangers in pay per click affiliate programs, but all of them can be avoided with careful planning and affiliate tracking. First, make sure your keywords aren't attracting people who click to your site but have no interest in buying. Make sure your keywords are attracting the customers you desire. It is best to start with a few strong, targeted keywords and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers. Make sure that you have a method in place that allows you to track return on money invested. And, be sure to monitor your position on your partner website: new bids can lower your position.

Should I use a pay per click tool such as third-party pay per click software or rely on the one provided by, say, Overture?

Third Party vs. Overture Pay Per Click Tool

If you have to look through only one pay per click report, say for Overture, you may be perfectly satisfied with the Overture pay per click tool as your mainstay. However, if your pay per click bid management strategy involves reading pay per click reports for multiple keywords across multiple PPC search engines, you're probably drowning in do-it-yourself-itis.

Overture and Google AdWords only provide tracking and pay per click analysis for their search engines. This isn't practical if you want to cast a wider net with your pay per click bid management strategy. In that case, using a pay per click tool such as a service or third party software, approved for use with several pay per click search engines, will save your sanity. BidRank is one such pay per click tool, with its own software suite designed just for Overture and another for the other PPC search engines.

How do you Monitor Your Pay Per Click Affiliate Program Successfully?

Testing, Testing, Testing.

Although a pay per click affiliate program is an affordable way to promote your site, it does require careful analysis and testing. You will want to write your description carefully so that you attract the highly targeted traffic sure to buy on your site without drawing in customers who aren't right for your products. Bid on logical words – see what converts and what doesn't – and cut out the words that aren't working. You won't be profitable until you eliminate the words that generate lots of clicks but no sales. Through careful affiliate program management you can determine how much are you paying vs. how much the new visitors are spending, and decide what you are willing to pay per click-through to your website.

What is a Pay Per Click Affiliate Program?

Control over Search Engine Results.

Pay per click is a form of advertising that allows you to control the position of your listing among search engine results. Business bid to be placed at or near the top of the search results for particular key word phrases. The bidding is done on a “per click” basis, meaning that the company pays a specific amount every time the engine sends them a visitor. Typically, the more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Pay per click affiliate programs are a highly effective way to attract affordable, target traffic to your website.

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PJ Campbell