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Don't neglect Shopping.com categories in your Shopping.com pay per click strategy. This is the same as for any pay per click shopping engine. However, Shopping.com showcases the most popular category every week, such as Dog Care. This is not to say that you should bid on a listing in Dog Care if your business only remotely relates to dog care, but you know that from other pay per click engines. Also, popular categories change week to week. However, if you're a dog groomer and Dog Care was popular last week, it may be a good use of your pay per click advertising dollars to bid on a keyword listing in Dog Care. Also, you can look at data for past weeks and see whether that category has been featured before.