Popular Search Terms

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Pay Per Click Bidding and other Pay Per Click topics.

How do I find popular search terms related to my business for a specific pay per click search engine?

Popular Search Terms

It's always good business in keyword bid management to know what your potential customers search for, even when your pay per click bid dollars aren't being spent for those specific terms.

For example, if on FindWhat you search for “books,” you'll find 56 listings, which means you can comfortably rely on “books” in your PPC bid management and spend just pennies (the bid for the #1 spot is .08 as of this writing). Widening your pay per click bid management net, you search for “books” at Overture. You can actually view advertisers' max bids in a separate window. Amazon.com has bid .65 as of this writing for the top spot. If your bid management budget can compete with Amazon, make the bid. Otherwise, consider a more specific term such as “paperback books” (.35 for the #1 spot as of this writing.)



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Pay Per Click Tip Site? Request a Tip Now!

Guru Spotlight
Susan Sayour