What is click fraud and how does it happen?

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Click Fraud and other Pay Per Click topics.

What is click fraud and how does it happen?

What is click fraud and how does it happen?

Click fraud is the practice of illegitimately clicking on a text ad in a search engine such as Google, in order to force the advertiser to pay for the click. Some companies who perpetrate this fraudulent activity employ low-cost workers from Asian countries to click on text links and other advertisements. Other companies use internet robots that are programmed to click on links that are listed in search queries and results. Yet another form of pay per click fraud takes place when companies click on their competitors' ads with the intention of depleting their marketing budgets and skewing their search results. All of these forms of fraud can cost online advertisers a lot of money.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Pay Per Click Tip Site? Request a Tip Now!


Guru Spotlight
Carma Spence-Pothitt