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What is gap bidding? How do I determine what amount to bid?

Gap Bidding

Pay per click advertising, or ppc advertising, allows you to bid on specific keywords. Gap bidding is the difference between the bids of a keyword. Bid one cent more than the position you desire. Look for huge gaps in the current bidding. For example, if the bids are 30, 29, 20 and 18 cents, then your optimum bid would be 25 cents.

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