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Businesses interested in advertising online with pay per click find a search engine that deals specifically with pay per click services, and then bid on certain keywords related to their business. Because the pay per click online advertising strategy is dependent upon attracting internet users to the PPC search engine, search results are generally supplemented with unpaid listings from a non PPC engine, like Google or Inktomi, to guarantee a useful range of results.
|Jennifer Mathes, Ph.D.|