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Pay per click is a form of advertising that allows you to control the position of your listing among search engine results. Business bid to be placed at or near the top of the search results for particular key word phrases. The bidding is done on a “per click” basis, meaning that the company pays a specific amount every time the engine sends them a visitor. Typically, the more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Pay per click affiliate programs are a highly effective way to attract affordable, target traffic to your website.