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DealTime and Epinions.com may have merged to create the Shopping.com pay per click shopping engine. However, unlike other pay per click engines, Shopping.com and other shopping engines depend on consumer reviews.
Checking Epinions.com is just common sense. After all, you regularly read it before, right? It's one more way of measuring your pay per click advertising. Say you're selling Fable for Xbox. Don't spend any Shopping.com pay per click dollars or cents without checking what customers say about your business on Epinions.com.