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On the Shopping.com pay per click shopping engine, unlike other pay per click engines, you can track the keyword that has risen steadily. Say you are a central heating company that just happens to install fireplaces. You check Shopping.com and discover that “fireplace” has risen steadily over the past week. You invest your Shopping.com pay per click dollars in “fireplace.” Then, you can double-check daily and weekly to see that “fireplace” pays off in your Shopping.com pay per click advertising.