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Your pay per click reports show a high clickthrough rate for “taiko drums.” However, you might have forgotten to factor your PPC search engine into your pay per click analysis. Suppose, for example, that GHI.com pay per click search engine delivers results for “taiko drums,” but isn't a popular search engine according to Alexa.com. In terms of a good pay per click tool, you can't afford to skip Alexa.
In pay per click bid management, your bids are only as good as the search engines you bid on. The larger search engines, such as Overture, FindWhat, Shopping.com, and Kanoodle are successful for a reason. Now put down that pay per click report for GHI.com and pay attention to FindWhat.