Rebates Isn't A Popular Keyword, But…

The NexTag Pay Per Click shopping engine features a Rebates section. However, a keyword search for “rebates” in all categories produces no results.

Think again. The search also yields “Additional Resources,” listings that highlight the word “rebates.” These too are paid NexTag pay per click ads. In addition, for eBay sellers, the page details auctions with “rebates” in the ad copy. The moral: When it comes to pay per click engines, don't overlook any strategy.