February 23, 2007, Newsletter Issue #71: PPC Software, Bid Management Software

Tip of the Week

Adjust your bids! One way bid management software saves you money is by allowing you to adjust your settings based on your sales history. For example, if most of your sales occur over in the evening after people are settled in for the day, then you can adjust your bid to rank higher in the evening and lower the rest of the day.

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