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May 12, 2006, Newsletter Issue #33: Exposing click fraud.
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Tip of the Week
The amount of exposure click fraud had received has increased dramatically over the last year. This is largely due to the increase in pay per click search engines, and greater advertiser savvy. Although it is hard to measure the full extent of click fraud, it is said to play a huge role in internet marketing campaigns with industry leaders such as Google and Overture. People are looking into the problem of pay per click fraud as the cost of internet search marketing goes up. Exposing click fraud is not an easy task, and it demonstrates a fundamental weakness in the internet marketing industry.
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