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Strategic Internet marketing usually pays attention to where your Google AdWords are placed and what your conversion rates are. However, within your Google AdWords ads, or in each ad within your Ad Groups, you need to also focus your Web marketing on your keywords. Your keywords are a vital Internet marketing tool within each Google AdWords listing.
Some Internet marketing experts say you need to include no fewer than five keywords in your ad. Bear in mind, however, that any Internet marketing strategy is most effective when it doesn't call attention to itself. If the keywords are in a string such as “Great deals on digital cameras, Nikon cameras, Digital image software, Canon creative, and Adobe Photoshop,” then that's a natural-looking laundry list.
|Jennifer Mathes, Ph.D.|