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Like stock price tracking features, the Price Drops charts at NexTag show the changes in prices for items in a category, such as Computers > Notebooks.
Can you directly use the Price Drops as part of your PPC bid management campaign for the Nextag pay per click shopping engine? No. However, the Price Drops feature allows you to check your competition's prices at the same time that your customers do. A successful NexTag pay per click strategy, as with all pay per click engines, depend on using keyword management with results tracking such as Price Drops.