December 15, 2006, Newsletter Issue #61: Built-In PPC Tools: Your best Bet for Your Best Keywords

Tip of the Week

The more specific you get with your keywords in your Overture Pay Per Click campaign, the less competition you will have for your pay per click spots, even if your keywords aren't in the top Overture position.

The Internet Digest cites the example of “soccer training” and suggests “womens soccer training” as a specific Alternative. (Remember that Overture treats single and plural keywords the same.)

If you click on the search term variations for, say, “womens soccer training” on the actual keyword table, you may get even more specific key phrases and keywords, which can deliver more bang for your pay click buck. Take advantage of Overture's built-in tools when designing your Overture PPC campaign.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Exclusive Sponsor

BidRank is proud to sponsor this newsletter.

www.bidrank.com

Not finding the advice and tips you need on this Pay Per Click Tip Site? Request a Tip Now!


Guru Spotlight
Byron White