August 10, 2007, Newsletter Issue #94: Bizrate PPC

Tip of the Week

Bizrate.com's unique customer review service sets Bizrate apart from other pay per click search engines. Similar to Amazon.com and Epinions.com, Bizrate allows customers to rate each listing. At the point of sale, BizRate provides customers with a short ratings survey, and responses are added to the Ratings Guide.

To achieve maximum ROI on your Bizrate cost per click, pay attention to your customer rating and check to make sure that your listing achieves the Customer Certified blue ribbon seal of approval with high ratings in twelve categories (see the Bizrate.com Merchant Ratings FAQ for more information.)

It's worth coughing up $0.60 per impression in this pay per click engine if you receive the seal of approval and a positive (smiley-face) rating, which can mean Good or Outstanding, in four categories:

• Would Shop Here Again
• On Time Delivery
• Customer Support
• Products Met Expectations

Stores don't pay to be listed in BizRate's Ratings Guide: http://www.bizrate.com/ratings_guide/guide.html. You don't even have to have a Bizrate pay per click listing, but submitting your listing to the guide will help you achieve greater visibility.

As for how you gain a high rating, the answer is just common sense. Do the best online business, have the best products and give your clients the best customer service/shopping experience. Also, read your feedback regularly and post responses to customer comments.

Don't forget to add your Bizrate Customer Certified seal and rating to your Web site.

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