July 15, 2005, Newsletter Issue #1: Bidding efficiently in a range of positions

Tip of the Week

Gap Surfing allows you to specify a "range of ranks" or positions that you wish to target. It then examines the current bid landscape and determines the most cost effective rank to be in. BidRank bids to place you at the bottom of the largest gap. This keeps you within the desired range of positions while saving you money by not bidding a significantly higher amount just to move up a rank or two.

For example: You may have a keyword for which you have determined that being anywhere in the top three generates your desired ROI. Perhaps this keyword is listed on the PPC Search Engine`s partner sites if it is within the top three positions. The bidding scenario could be as follows:

#1 $0.78 www.abc.com
#2 $0.47 www.pdq.com
#3 $0.25 www.xyz.com

The gap between #1 and #2 is $0.31, while the gap between #2 and #3 is $0.22. The largest gap is between #1 and #2 therefore Gap Surfing will place your bid at the #2 position for $0.48 as follows.

#1 $0.78 www.abc.com
#2 $0.48 www.yours.com
#3 $0.47 www.pdq.com

Gap Surfing also has a "Min Gap" setting so that you can determine when you just want to be #1. The default is $0.01 which means that if each bid is only one penny from the other, Gap Surfing will place your bid in the #1 position.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Exclusive Sponsor

BidRank is proud to sponsor this newsletter. Watch for special announcements as we approach the fourth anniversary of the first release of BidRank.

www.bidrank.com