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Pay per click services Google AdWords and Overture each provide, free of charge, their own pay per click tool to help you in your pay per click bid management. Using such built-in pay per click analysis to generate pay per click reports is a smart insider strategy.
To receive each pay per click report for Google AdWords or Overture, you place a small amount of code (about the size of this tip) on your site. The caveat is that each pay per click tool will only work for the PPC search engine that provides it. However, Overture does provide its own Marketing Console and several pay per click services such as BidRank provide independent tracking tools.