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With numerous bidders for specific search phrases such as “no-fault auto insurance,” the bid prices can change at any time, forcing
advertisers to spend as much as three hours per day on keyword bid management to check keyword positions and update bids on 100 or more
keyword phrases. Consider using an automated pay per click bid management system that simultaneously manages various keywords across various accounts and search engines. The principle is the same as using an investment broker service for stocks, and you don't have to worry about your PPC bid management service ending up in the financial scandal headlines…but your ads will wind up on the major search engines thanks to automated pay per click management. Automated bid management software and services allow you to customize your keyword bidding strategies, so you save time and money, not to mention your sanity as you manage your Internet marketing strategy. As with your keywords, do comparison shopping for the software or service that suits your business.