Is PPC advertising effective?

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How do pay per click programs work?

Is PPC advertising effective?

Pay per click advertising can be an effective pay per click internet advertising tool. You only pay when someone clicks on your link. Imagine calling your local newspaper and telling them you were only willing to pay five cents each time someone brought your ad in the store! In essence, that is what pay per click programs offer - a chance to pay only when someone enters your site.

   

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