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Other online advertising techniques include the nearly ubiquitous banner ad, which is an image or rotating series of images that links back to a commercial web page when clicked. Some banner ads pose as games or alert windows to try and trick internet users into clicking them. Pop-up ads are basically banner ads that "pop-up" in their own browser windows. These once plagued the internet, but are now dying out, due both to consumer contempt and advanced pop-up-blocking web browsers. Also, some non-PPC search engines, such as Google and Yahoo allow sponsors to buy pay per click listings that appear along the side of non-sponsored results.
|Sheri Ann Richerson|