Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Online Advertising and other Pay Per Click topics.
"Pay per click" (sometimes abbreviated as "PPC") is a method of online advertising in which businesses buy highly-ranked listings from a search engine. Unlike many other online advertising techniques, with pay per click, businesses pay for their listings only when their links are clicked. The more a business is willing to pay per click, the higher its site will be listed on the search engine's results.