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To err is human... so take advantage of this fact and use it as one of your keyword strategies. By using misspelled keywords your site will be triggered when the wrong spelling of your topic is entered. If your business is "Coffee Making" you can utilize a large selection of misspelled words: Cofee, CCoffee, Cofffee, Mking, Makking, Makng. The key to keyword research is to adapt a creative avenue which your competition has yet to figure out. Just make sure the terms on your site.