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Before you begin building your web pages or give the pages you already have a face lift you need to invest some time in keyword research. The purpose of keyword research is to discover which keywords your intended customers will be entering. Therefore, you will be able to manipulate the draw to your site and increase your website traffic. One way to begin your research is with a little help from keyword search engines. When a keyword or phrase a list of additional popular options will appear, giving you direction on what keywords will attract web surfers.