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A pay per click affiliate program enables you to add targeted customers to your web traffic, without requiring a lot of work or technical know-how on your part. Implementation is quick - it only takes a few minutes to attract targeted traffic to your website. Because no changes are needed to your site's content, and the process requires no specialized knowledge, you only need to know the keywords that will attract your most desirable customers. All you need is a willingness to pay to bring new, targeted customers to your website.