September 3, 2010, Newsletter Issue #156: Less Expensive Keywords Yield Greater Results

Tip of the Week

Pay per click advertising will continue to grow faster than any other sector of online advertising, with a projected increase from $2.6 billion in 2004 to $5.5 billion in 2009, which means that spending time planning your pay per click bid management strategy can yield great ROI later. The key, as stated above, is being willing to target your bid management toward less popular keywords, in other words, the ones that cost less than $5.00 on Overture and Google. Suppose, for example, you run a business card printing company, and you find that “business cards” has a $4.43 CPC on Overture, whereas just “business” is $0.99. “Business” may cast a wider net, but you can always choose “business card layout” if that's what you specialize in. When you're cashing in on pay per click bid management and keyword management, God and the devil really are in the details.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Exclusive Sponsor

BidRank is proud to sponsor this newsletter.

Not finding the advice and tips you need on this Pay Per Click Tip Site? Request a Tip Now!

Guru Spotlight
Ray Lokar