January 15, 2010, Newsletter Issue #124: Other Online Advertising Methods

Tip of the Week

Other online advertising techniques include the nearly ubiquitous banner ad, which is an image or rotating series of images that links back to a commercial web page when clicked. Some banner ads pose as games or alert windows to try and trick internet users into clicking them. Pop-up ads are basically banner ads that "pop-up" in their own browser windows. These once plagued the internet, but are now dying out, due both to consumer contempt and advanced pop-up-blocking web browsers. Also, some non-PPC search engines, such as Google and Yahoo allow sponsors to buy pay per click listings that appear along the side of non-sponsored results.

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