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September 7, 2007, Newsletter Issue #98: I Did It on eBay
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Tip of the Week
You've probably read it so often on the Internet you can recite it in your sleep: Avoid hype. This advice even applies to the pay per click engines. A rule of thumb to remember when designing copy for your Bizrate pay per click listing….
“If you find it in a spam e-mail, don't use it in your Bizrate copy.”
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