What if your strategic Internet marketing consultant told you to create a headline for your Web site and pay per click listing? What if that headline for your Internet marketing was as simple as “Wrought Iron Bird Feeders?” A headline tailored to your keyword or keyword phrase is a valuable Internet marketing tool.

Headlines grab your attention when you read news, and when they scroll across the screen on television. Internet marketing strategy and keyword strategy capitalize on how viewers and site users think. When you bid on “wrought iron bird feeders,” you've just created your pay per click listing headline. Much of Web marketing is common sense.

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