June 29, 2007, Newsletter Issue #89: Top 100 Searches by Category

Tip of the Week

If you're managing your campaigns across several pay per click engines, checking the top 100 Shopping.com searches in each category may be overwhelming. (You do have an automated or partially automated pay per click advertising solution, right?)

Just remember that the top 100 searches are simply another pay per click tool, and one that no other pay per click shopping engine has. It's reassuring to know that, for example, if “2-way radios” is out of your budget, you can spend your Shopping.com pay per click dollars on, for example, “family radio system.” If you run an electronics store, you can do the same keyword tracking in multiple electronics categories and subcategories.

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