Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 5PM Eastern.
May 4, 2007, Newsletter Issue #81: Don't Overestimate Overture or Overlook Third Party Solutions
1
Tip of the Week
Overture can't maintain your bidding rank for your pay per click ads, so be aware of its limitations. Overture traditionally offers Fixed Bids for pay per click ads, allowing you to set the exact amount you're willing to pay. For example, if you bid $1.00, Overture will charge you $1.00 per click regardless of what other advertisers bid in their Overture PPC campaigns. Overture doesn't close the price gap between you and your competition that keeps you from the top spot or your desired position.
Third party bid management software can help you maintain your rank, or you can outsource your Overture PPC campaign to a third party service provider that will keep your desired rank in the pay per click search engines, specifically Overture.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
