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October 26, 2007, Newsletter Issue #105: Don't Discount your Discounts on NexTag.com
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Tip of the Week
Everyone loves discounts, which no self-respecting pay per click shopping engine will ignore. NexTag features a Deals & Coupons category that you can target as part of your NexTag pay per click strategy.
Make your offer short and specific, just like your keywords. While some merchants opt for “Clearance Center – Savings Every Day,” you can choose more descriptive phrases to invite clickthroughs. Real examples for the pay per click shopping engine:
• “Guitar Care Essentials from $1.99” • “SOCCER.COM sale—up to 70% off” • “Save Up to $300 on Table-top Synth”
These phrases can also become keywords, particularly if you are a discount retailer. And don't forget to list an expiration date as your call to action.
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