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January 26, 2007, Newsletter Issue #67: Pay-Per-Sale Marketing Partnerships.
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Tip of the Week
Affiliate or associate programs are pay-per-sale marketing programs based on the concept of revenue sharing. Companies selling products or services online give “affiliates” a cut of their profits (a share in their revenue) as a commission on any sales generated from the new customers they introduce to the partner site. Internet affiliate programs are popular with both companies looking to increase sales and web sites wanting to generate extra income. Affiliates help the merchant by exposing the merchant's products/services to visitors of their web site through careful placement of banner and links.
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