July 14, 2006, Newsletter Issue #42: Popular Search Terms

Tip of the Week

It’s always good business in keyword bid management to know what your potential customers search for, even when your pay per click bid dollars aren’t being spent for those specific terms.

For example, if on FindWhat you search for “books,” you’ll find 56 listings, which means you can comfortably rely on “books” in your PPC bid management and spend just pennies (the bid for the #1 spot is .08 as of this writing). Widening your pay per click bid management net, you search for “books” at Overture. You can actually view advertisers’ max bids in a separate window. Amazon.com has bid .65 as of this writing for the top spot. If your bid management budget can compete with Amazon, make the bid. Otherwise, consider a more specific term such as “paperback books” (.35 for the #1 spot as of this writing.)

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Patricia Walters-Fischer