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May 26, 2006, Newsletter Issue #35: Strategic Linking
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Tip of the Week
One of the major Web marketing mistakes doesn’t happen in buying, using or relying on a specific Internet marketing tool. You can have the greatest PPC Internet marketing strategy and the top three keywords. You believe you’re all set for Internet marketing success.
There’s just one fatal flaw. Your pay per click listing links to your home page instead of the specific product you advertise and that your would be site visitor wants.
Nothing annoys online customers more than having to dig through a Web site to find the product they’re looking for. It’s a strategic Internet marketing failure that is easily corrected. Just double-check all your pay per click listing links.
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