April 7, 2006, Newsletter Issue #28: About Pay Per Click Online Advertising

Tip of the Week

"Pay per click" (sometimes abbreviated as "PPC") is a method of online advertising in which businesses buy highly-ranked listings from a search engine. Unlike many other online advertising techniques, with pay per click, businesses pay for their listings only when their links are clicked. The more a business is willing to pay per click, the higher its site will be listed on the search engine's results.

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