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April 14, 2006, Newsletter Issue #29: What to do if you suspect click fraud.
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Tip of the Week
If you suspect that your company or website is being affected by click fraud, contact the search engine you are advertising with right away. As an internet advertiser the majority of the burden rests on you to identify click fraud, and take the steps to protect yourself. If you have identified fraud ask for a refund on the fraudulent clicks, and in many cases you will be promptly refunded. Take advantage of the tools that search engines like Google and Overture offer to prevent and stop fraud from happening. You also may want to consider investing in software that prevents pay per click fraud.
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