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February 24, 2006, Newsletter Issue #23: The Benefits of Pay Per Click as an Online Advertising Tecnhique
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Tip of the Week
Online advertising with pay per click listings can be very effective. Unlike other methods of internet online advertising, such as banner ads, PPC listings are seen primarily by internet users actively interested in a product or service. Pay per click also charges its buyer only when used, giving it an excellent expense-to-return ratio.
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