November 24, 2006, Newsletter Issue #58: Campaign Tracking Is the Secret

Tip of the Week

PPC Campaign tracking has become as important as making each pay per click bid. Like any other advertising campaign you start, you need to pay attention to the results of keyword bid management. Even if you opt for an automated tracking service that can handle everything for you, do your homework and educate yourself on bid management. Google, Overture Ah-ha, and LookSmart constantly change, and keywords also constantly change…and, of course, your business doesn't stay static. Another secret to PPC bid management: Know the online advertising game, and equally important, know your own business goals.

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