September 9, 2005, Newsletter Issue #6: Increasing your pay-per-click performance.

Tip of the Week

Google advertising doesnít mean just buying keyword listings on Google. When selecting Google Adwords, you have a variety of pay per click search engines where your Google AdWords can appear, such as Ask Jeeves, and other sites such as AOL.com, Earthlink.com and About.com.

Any Google AdWords tips canít ignore the popularity of Google AdWords and the distinct advantage AdWords sponsored listings have for you over PPC bids on other pay per click search engines. Google AdWords can work in tandem with your Shopping.com campaign, since Shopping.com is a Google AdWords partner site. Google AdWords partner sites also include heavy hitters The Food Network, iVillage and The Weather Channel. Designing targeted keywords for these sites will bring you more qualified leads.

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Jerry Mayo