An Ad Group contains one or more ads targeting one set of key words. Successfully selecting Google AdWords for your ad groups depends, as with all PPC bid campaigns on the pay per click search engines, on knowing your business. This is one of the most vital Google AdWords tips.
For example, to borrow an example from Google AdWords’ support site, say you sell sports equipment. You can bid on “tennis shoes,” “running shoes,” “walking shoes,” “cross-training shoes,” and so on, bidding on a Phrase Match, which means that you select those exact phrases (set off by quotes) for visitors to search for. Every ad in the Google advertising contained in your Ad Groups will feature those keywords.
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