Shopping.com Pay Per Click Tips

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How else can I use the Consumer Demand Index in my PPC campaigns?

What's Hot on Shopping.com

On the Shopping.com pay per click shopping engine, unlike other pay per click engines, you can track the keyword that has risen steadily. Say you are a central heating company that just happens to install fireplaces. You check Shopping.com and discover that “fireplace” has risen steadily over the past week. You invest your Shopping.com pay per click dollars in “fireplace.” Then, you can double-check daily and weekly to see that “fireplace” pays off in your Shopping.com pay per click advertising.

   
I don’t have time to randomly check the Shopping.com keyword rankings, what can I do?

Weekly Alerts

There's a reason Web businesses, including pay per click engines, provide opt-in updates. You have your hands full managing your multiple pay per click advertising campaigns, even with automated pay per click bid management solutions. Help is on the way from the Shopping.com pay per click shopping engine. Shopping.com allows you to sign up for alerts that tell you when the Consumer Demand Index is updated. You'll know when to check the rankings of your Shopping.com pay per click keywords.

   
How do I know if my Shopping.com search term has dropped in the ratings?

Watch Your Keyword Ratings

Shopping.com offers you a tracker unique among pay per click engines. You can look at the Consumer Demand Index, which only the Shopping.com pay per click shopping engine offers, and track which keywords have risen in rank. On this pay per click shopping engine, the Consumer Demand Index displays the list of top 20 keywords. You can track from week to week which keywords have risen on the top 20 list, noted in green, and which have dropped, noted in red. For example, if you bid on “ipod shuffle,” since your pay per click advertising targets iPod users, and you discover that two weeks later “ipod shuffle” has dropped five places, you may want to bid on “ipod.”

   
Do I still need to monitor Epinions.com?

Epinions.com Still Necessary

DealTime and Epinions.com may have merged to create the Shopping.com pay per click shopping engine. However, unlike other pay per click engines, Shopping.com and other shopping engines depend on consumer reviews.

Checking Epinions.com is just common sense. After all, you regularly read it before, right? It's one more way of measuring your pay per click advertising. Say you're selling Fable for Xbox. Don't spend any Shopping.com pay per click dollars or cents without checking what customers say about your business on Epinions.com.

   
Should I deliberately try to target the popular Shopping.com category of the week?

Popular Shopping.com Categories

Don't neglect Shopping.com categories in your Shopping.com pay per click strategy. This is the same as for any pay per click shopping engine. However, Shopping.com showcases the most popular category every week, such as Dog Care. This is not to say that you should bid on a listing in Dog Care if your business only remotely relates to dog care, but you know that from other pay per click engines. Also, popular categories change week to week. However, if you're a dog groomer and Dog Care was popular last week, it may be a good use of your pay per click advertising dollars to bid on a keyword listing in Dog Care. Also, you can look at data for past weeks and see whether that category has been featured before.

   
What is DealTimeUK?

DealTimeUK

DealTimeUK is part of the Shopping.com pay per click shopping engine. DealTimeUK can help maximize your pay per click advertising the way Pricegrabber's UK site does. Like many pay per click engines, Shopping.com has expanded into the international online shopping market. Say you have a pirate novel soon to be released. You can use part of your Shopping.com pay per click budget to purchase listings on DealTimeUK under Books > Coming Soon.

   
What’s the advantage in listing with Shopping.com as opposed to other pay per click engines?

Shopping.com Advantage

Shopping.com is unique among pay per click engines because it offers a Smart Shopper Club program similar to your local grocery store. Shopping.com pay per click visitors can opt to join the program and get 5% Cash Back on Shopping.com merchants. Tip: You can even bid on the keywords “cash back,” taking advantage of Shopping.com's program in your pay per click advertising. Shopping.com combines the ratings service of Epinions.com with the bargain hunting power of pay per click shopping engine DealTime. Also, Shopping.com's Consumer Demand Index highlights the hottest products for the week.

   
Should I bid on keywords in the top 100 searches in each category?

Top 100 Searches by Category

If you're managing your campaigns across several pay per click engines, checking the top 100 Shopping.com searches in each category may be overwhelming. (You do have an automated or partially automated pay per click advertising solution, right?)

Just remember that the top 100 searches are simply another pay per click tool, and one that no other pay per click shopping engine has. It's reassuring to know that, for example, if “2-way radios” is out of your budget, you can spend your Shopping.com pay per click dollars on, for example, “family radio system.” If you run an electronics store, you can do the same keyword tracking in multiple electronics categories and subcategories.

   
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