There are some drawbacks unique to pay per click as a method of advertising marketing online. Because charges are incurred each time a link is clicked, the potential for abuse can be very high. Some PPC search engines even offer internet users free gifts or other incentives to click on their links, leading many people entirely uninterested in a certain product or service to click on related links. Also, some PPC search engines do not work very well, and will not attract internet users to their online advertising.

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